2025 Chamber Seminar Series: CRM – Why Is It Important?
The Piqua Area Chamber of Commerce invites you to join us for the next session in our 2025 Chamber Seminar Series, focusing on Customer Relationship Management (CRM) — what it is, how it works, and why it’s vital for business growth.
Presented by Mary Tangeman, Chief Operations Officer at Marketing Essentials, this seminar will uncover how a well-implemented CRM helps businesses streamline processes, improve communication, and strengthen customer connections.
Attendees will learn how to:
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Define CRM and its key functions
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Debunk common CRM misconceptions
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Map their processes into a pipeline
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Use HubSpot tools for contact, deal stages, dashboards, and automation
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Choose KPIs and create a reporting cadence
This interactive workshop will include real-world examples and a quick look at HubSpot’s free, easy-to-use CRM. Whether you’re just getting started or looking to optimize your current system, this is a great opportunity to build a stronger foundation for growth.
📅 Wednesday, November 5
🕗 8:00 – 9:30 a.m.
📍 Piqua Chamber of Commerce, 326 N. Main Street, Piqua, OH 45356
To register, call 937-773-2765 or email khostetler@piquaareachamber.com.
